Food Theory: MrBeast Burger Is NOT What You Think... 

Order now!

This is genius, if MrBeast chose a failing restaurant to make his burgers he could seriously help them out

The restaurant I work at is literally a Ghost Kitchen and I still learned more in this video than what they told us hahaha

The most surprising thing about this to me is that "Bucca de Beppo" is not just a phrase people say to sound vaguely Italian but an actual restaurant

We'd love to see a food theory (or film) on what it would cost to feed scooby doo and shaggy based on how they eat. Think it'd be really interesting, so wanted to pass it along-thanks!

A year later, the issue with this model is the quality. I was in love with Beast burger for months until a new kitchen started delivering and the quality plummitted.

"A restaurant that gives money away." Mr. Krabs worst nightmare.

As someone who runs a ghost kitchen for him AND I have to cook for my actual restaurant. It’s hard because it’s so frickin busy

You know it’s funny because “what a waste of money” wasn’t necessarily targeted at the burger but could also be aimed at using money as napkins, MatPat is a funny guy!

I wish I had seen this sooner so I understood what a startup that contacted me a while back was trying to do. I don't know if this 'virtual restaurant brand' model will last, but it is interesting to see how this industry hurt by the pandemic is evolving.

Dang, he didn’t just beat the JPvid algorithm, he even beat the fast food algorithm!

I never thought about it that way. I was looking for the location of my local mrbeast burger and couldn't find it. I only found a different burger place. Now I realize what it is. THANK YOU FOOD THEORY!

DoorDash Driver here, you'd be surprised by how many "new restaurants" I pick up orders from that are actually someone's house or apartment. Takes "homestyle cooking" to the next level.

This could save a lot of restaurants here on Brazil. A handful of restaurants permanently closed during the pandemic. Having this model around here would be a gamechanger!

I noticed this is happening in England. I’m a part time deliveroo rider and I got an order from a restaurant name I’d never heard of before. The restaurant was called “flip the bird”. I rode to the address and when I got there it was an Indian curry restaurant, so I was a bit confused. But the staff just brought out the chicken burger. It’s a pretty clever way of doing it. You could have multiple restaurants all working at the same time with the same staff

I feel like quality control is going to be an issue. Just ordered, packaging was amazing, burger was warm but fries were cold like refrigerated cold and everything just seemed thrown together.

Honestly mat could probably give me a lecture about anything and I'd find it interesting.

This is really cool. Big ups to Mr. Beast for evolving the restaurant industry. It’s like dropshipping for food.

Mr Beast: Opens 300 restaurants McDonald’s: What’s your secret Mr Beast: We pay people to eat our food McDonald’s: Oh

The problem is controlling the quality of the food being delivered. Only adjustment I would like to see from uber eats is displaying If a kitchen is a 'ghost' or serves more then one menu on the app.

Say what you will about him... But he is a beast. He has a strange, crazy mind. The way he's built his brand is nothing short of genius. Good for him

I'd love to talk about this for a moment, I work in one of those kitchens that uses ghost kitchens. I work the carry out position, and I see what the kitchen staff goes through. I've seen Tyga Bites, Mariahs Cookies, MrBeast Burgers all go out at the same time. Along with the lunch rush. What unfortunately ends up happening is that the original business itself gets super busy too, with carry out orders and dine in customers. While there are dead dine in days we still do get busy, for the past two nights we've been packed in dine in swamped with carry out, and swamped with these third party orders. I work at Bertucci's and I want to elaborate a bit more on what happens when we get virtual kitchen orders. it can happen two different ways, it can either print out automatically like normal online orders do, or we have to manually put in the orders, and for MrBeast orders, we have to manually put in the orders every single time. Here's the caveat not all kitchens are built equally. Here's what I mean by that. Not all kitchens were granted with the same space. some are smaller and some are bigger. we don't get a choice when it comes to the virtual kitchens, all the decisions are made by the higher ups, and im not talking bout like managers, or general managers, I'm talking like the general managers boss's boss. We have to put in fryers for the MrBeast burgers, each one needs its own space and it's own equipment. Not all kitchens have the room for that and not all kitchens are able to put in expansions to the building. There's so much I want to say and I want to get across, but there's just too much. I guess all I can say is that yes, virtual kitchens are keeping my Bertucci's location afloat, but at what cost to the employees.

Genius actually. If the restaurant has staff needing to work & quality / standards can be kept the same across the country, Jimmy's a smart guy. Well done. Just ordered here in AZ thru DD. Can't wait to try these fries, Mr Beast burger & Nashville spicy chicken.

I'm really glad that this video isn't dissing Mr.Beast but actually showing the genius behind this whole thing.

This is why I love this channel - Its all the things we never learned in school, unless they do a mitochondria based episode lmaoo

1:53 the funny thing about those places is they’re actually really nice and expensive restaurants.

As someone who has gotten the mr beast burger several times trying to chase the quality of the first one, it does seem like the burgers themselves were made at outsourced places to only be gotten online… also $13 a burger

As someone who's worked in kitchens, the issue I see with this is that multiple menus means lower quality. The more unrelated dishes your cooks need to prepare, the worse each dish is going to be. This is why incredibly expensive restaurants normally have fairly restrictive menus by comparison to fast food places. When there's a coherent and relatively small menu, the staff is able to make each dish at a level of quality the customer wouldn't be able to reproduce at home. If multiple unrelated restaurants are operating out of one kitchen, but the number of workers doesn't increase to match that, then every single restaurant's food is going to take a hit in terms of the quality. This also creates a risk of overwork or understaffing, which can lead to things like employee burnout, workplace injuries, or even things like food poisoning.

I was reverse ghost kitchened last year, ordered from a chain burger restaurant and then received food that was definitely not from that restaurant. Technically it was the food I ordered but the packaging and specifics (curly fries vs regular fries) did not match what I was expecting to receive from the chain place. A different restaurant was advertised on the packaging and the bag and other packaging was very generic like something you would expect from a small business restaurant. I wonder if they were running a ghost kitchen out of that restaurant and accidentally fulfilled my order thinking it was for the ghost kitchen.

As someone who works at Buca di Beppo, I can confirm that we do get a lot of orders for Mr. Beast Burger, Mariah's Cookies, and Tyga Bites, with Mr. Beast being the most popular. I do think those services are keeping my location afloat because like MatPat said, even though our dining rooms are open, there haven't been as many dine-in customers as there were a year ago. It's completely shifted, with Hosts/Take-Out making more tips than the actual servers working there.

Someone needs to convince Babish to do this but with an ever changing menu based on viewer voting.

If I were to describe this channel in one word it would be... GLORIOUS!!!

The strange part is that Jimmy chose failing restaurants to make his food. Like, if they’re failing restaurants, there is a high chance that there is a REASON that it is failing.

Me just waiting for 20 years from now, to be sitting in a MrBeast Burger Restaurant, or ordering MrBeast Burger, and telling my child the tale of the food chain, and how I was there when it first begun

Oh my god! Bravo! I used to eat there all the time with my family for special occasions but they kinda moved out of our area. I had no idea they operate as a ghost kitchen now. I loved their creme brulees and lasagnas.

The fact that he didn’t call it “mr feast” pisses me off

Ghost Kitchen should give some of these companies the ability to have their menu available overseas, like the UK or Australia

Literally just ordered MrBeast burger. I recognized the location and realized that it was indeed from Buca Di Beppo. Edit: I ain't even gonna lie, the burger was surprisingly good. Ended up ordering again recently.

you guys should revisit this concept now that we know how many issues there are with virtual kitchens

This is honestly a genius idea kudos to mr beast and his team coming up with this

I know plenty of people say it's bad but I actually liked it quite a bit when I tried one awhile back.

To put it in a nutshell: they are saving small restaurants by hiring them.

I simply love how inovative the world can be sometimes

this channel is not only entertaining but its educational which is what I love about it

My friend and I didn’t know this, so we tried to drive to the Mr. Beast Burger in our town and we were SO confused when it took us to a Red Robin instead. Then when we ordered it we were confused when the ingredients seemed to be from Red Robin as well. (i.e. the French fries being Red Robin fries and the burgers looking different than the pictures online) but this makes so much more sense!

Love that you explained how to triangulate the location of ghost kitchens. Very clever!

it's been over a year as of me writing this, Jimmy has finally Now built the world's first physical (or the "brick-n-mortar, whatever that means) location in the second largest mall in America. and oh boy, was its packed!

Business Class In College: You can't run a business just giving away money! Mr. Beast: *Hold My 100s*

The one thing you don’t mention as a downside to this is that many times the food is inconsistent and that many times in mine and my roommates experiences with these type of ghost kitchens is that the food is just too inconsistent to be a returning customer. Awesome in theory, not so good in practice most times.

Man mat you never fail to amaze me 😭💜

You probably could launch 300 restaurants in less than 6 from scratch. It would probably require starting a thousand that take a year but have them will be done much faster just based on the amount of time you have to wait before you can start in random locations.

MrBeast is doing a really great thing with this the way you explained it. He's keeping up jobs for restaurants that could have failed during quarantine, he's keeping deliveries up for the people (although I wouldn't say he's making those jobs because people would order out anyway), and he's giving an extra option for people ate home. Also, I'm guessing he's not gonna hold onto the money for too long before investing into more jobs or giving it away to random people. This is a good example of capitalism working well for many parties.

I finally got to try beast burger and I'm legit in love with it.

You know, this is a pretty great idea to potentially use commercial kitchen space to start creating your own delivery style restaurant.

Legit as soon as MrBeast announced this I knew Mat would make a Food Theory about it. 😂

I would totally eat at a food Theory themed restaurant (or order from)

My mom and I have ordered a lot of delivery lately, and are now, for the first time, seeing the Mr Beast burger available in our city. I wanted wraps, but mom had her heart set on burgers, so I guess that's our dinner now.

Im curious of this theory with restaurant concepts like Kitchen United Mix. We have one in Austin but the concept is a slew of restaurants exist in one building for pickup and delivery only. It’s another great concept that I hope also picks up in popularity. There’s currently only 5 locations nationwide, but I feel it too is on this new trend of virtual restaurants.

I love the idea of irl restaurant locations more or less just being the kitchens for dozens of brands and such

Mr. beast could start a cult and it wouldn’t even be a surprise right now.

This is great stuff! Thanks for taking the time to explain.

Good video! I figured this out one day when I noticed there were a bunch of MR. Beast locations in my area according to a food app. But there were no Mr. beast locations in my area. So I went down a rabbit hole figuring out what was going on.🤣

I was waiting for Red Robin to be mentioned. I worked in a Red Robin and we had MrBeast Burgers going out. They were decent, but we did make them from mostly the same ingredients we already had. Patties were just a half regular patty smashed in half. I think the main thing we didn't have were the crinkle-cut fries, because we normally used steak fries. I don't work there anymore cause gas got too expensive for the half hour drive both ways, but the food was great and the people were too. My favorite burgers were the BBQ burger and a Teriyaki Fried Chicken. I had one somewhat micromanager, but he mostly made up for it with lots of back-and-forth banter. Once had the nerve to peek his face over my shoulder while I was in the dish pit, demanding I scrub the flour bowl instead of letting it soak to get the caked on flour off. I slung some of the dirty water at him (it wasn't super dirty, just had a little flour in it), he sprayed me back with the sprayer. We were even and he didn't bother me about scrubbing the flour bowls again. Good times.

I would love if Chris Fleming opened a restaurant out of a Bertucci’s. I would have no hang-ups about FREAKING OUT.

It might just be me, but Mr Beast seems to become a lot more available during COVID. I'm in a college town where the burger place is available, and it's pretty good I have to be honest. Didn't know it was operated like this.

Can we just appreciate how every theory channel has an amazing intro.

Despite the not so great burgers, he is one heck of a giving person

It's a cool and informative video, but the most fun fact I learned here is that "bucadibeppo" is an actual non-ironic name for a real restaurant.

The day Beast Burger arrives in Italy, I will immediately order.

When you stop and think about it, this really is a good thing. Regardless of health, possibly the biggest fear with fast food chains is them screwing orders up or doing who knows what to the food. Whoever makes a virtual chain, in my mind, is naturally going to care about the quality, so we now have fast food coming out of more professional kitchens that take food at least somewhat seriously.

This is literally what I was expecting they had done anyways lol

MatPat: Literally states facts the entire episode. Also MatPat: But hey! That's just a theory!

I love this channel cause they told us the truth I wanted to hear about Chuck E. Cheese, thank you for restoring my childhood. 😭

That’s sorta how my favorite restaurant in my city started. If anyone here happens to be in/near Louisville, Kentucky, that’s how New Wave Burritos started. They were a weekend delivery-only service operating out of a German-style restaurant kitchen after hours, and after having enough success, moved into a bar, and then eventually got their own building. They’ve since opened a sister bar/restaurant in town that’s awesome, too!

Bro once we figure out the lore (if we ever do) I want to be one of the people to make it a real thing. Whether it's a haunted house type thing, or an actual restaurant, or both, there would be so many places to stick lore and I would definitely want to help with building that

I had looked it up before this video and had wondered why it was only Italian places Then ordered it and the patty tasted like a meatball NOW I understand why it was all different Italian restaurants It’s under this one guy that is also part of Virtual Dining Concepts...Interesting

This really isn't a theory though, it's just explaining how the system works

First Game Theory, then Film theory, now Food Theory. Man, I can’t wait for the CONSPIRACY Theory JPvid Channel Matt’s going to create next!

Lmao, the Mr. Beast ghost kitchens in my area are just little trailers in the middle of random parking lots downtown. Definitely wasn't what I was expecting when I went to pick up but it was still pretty good, it's just too bad all of them are out of my delivery zone or I would probably order again.

First time watching your video. Along with all the helpful info, Love love love your voice and enthusiasm. Subscribed!!!!

Why is no one talking about how dope a food theory restaurant would be?

Mr.Beast strategy for money is genius but what he does with his fortune is very noble. Truly inspiring

Finally a video that explains where it actually comes. I watched 2 videos and they didn't just straight up tell you, they over explained it and I got lost. This video is simple and strait to the point

I legit just learned something. I knew that mrbeast was a virtual kitchen but didn't know half this extra info.

we are from virginia but are currently in Iowa for my husband's training with a new job - we saw mr beast burgers pop up on doordash last night and had to try it because it isn't where we are. It was pretty dang good! We watched where the dasher was when they picked up the food, and apparently, it was at a red robin - wild, man

A Ghost Kitchen is just like a Ghost Author It makes perfect sense!

Taco Bell near my house was refusing drive thru orders. They only took door dash and mobile app orders. Brave new world.

This whole thing reminds me of a paper town, when a author makes up a name of a town in their book and based loosely off the location these cities become baby towns (ghost lands) due to so many people wanting to visit it. This is just a more real and modern version

Thanks for answering all my Ghost Restaurant questions even those I didn't know I had!

The only thing controversial about Beast Burger is the questionable food quality. Otherwise he’s just creating jobs

Everything he does legit keeps helping people, by hiring ghost kitchens, he's even helping the restaurants that aren't doing well because of the pandemic-

The In n Out and MrBeast Burger location count comparison is impressive but very much highlights the importance of “quality over quantity.”

Honestly ghost kitchen aren't a bad concept in terms of benifit. The only thing I can think about that may be an issue is inconsistently managed establishments

I just learned more from this 11 minute video than 1 year of school. Thank you Mat Pat

Yep, the Red Robin I work at has THREE ghost brands, and I tell every single DoorDash driver who is confused by it "yeah I hate it too I think it's greedy". I even asked the GM of our little group of stores "hey this seems needlessly greedy, right?"

Business class: you can’t make a restaurant and just give away money MrBeast: hold my millions of dollars, also you can keep it.

I just ordered Mr Beast burger while working to give it a try just because of this video! I’m glad I was able to hear about this!

But what will happen to the virtual restaurants after the regular ones start getting more customers again or would they serve those ones in store as well later?

I absolutely love the business theory episodes. Hey, may be that’s a new channel idea. Business theory theory. Nice ring to it.

Food Theory; The last Theory channel MatPat still cares to include the intro on